Campaigns & conversion

Web design for SMEs: websites and relaunches built for enquiries

We design and build websites that explain your offer, work on mobile devices and help suitable prospects make contact.

Personal contact. Clear scope. Price on request.

A chrome browser frame, yellow page modules and a dark mobile frame arranged in separate layers.Ideas become reality.

How the steps connect

  1. 01

    A clear offer

    One goal, one audience, one message

  2. 02

    A joined-up journey

    Ad, landing page and contact

  3. 03

    Measurable steps

    Review enquiries and improve

A clear introduction to your business

A useful website helps visitors understand the offer and find the right next step. Content, design and technology need to work together. We develop websites and landing pages for SMEs across Germany, Austria and Switzerland whose current presence is confusing, difficult to maintain or awkward on mobile devices. An engagement may cover one campaign page or a full relaunch with services and a knowledge section.

The starting point is the decision your customer needs to make. Which service fits? What provides credible evidence? Which information is needed for an initial enquiry? Those questions shape the architecture and design. AI supports research and drafts, while positioning and real usability still need thoughtful review.

What we build

The agreed scope includes page structure, content planning, design and technical implementation. Service pages connect to suitable guides, references and a clear contact route. German and English receive complete content and interaction paths. Reusable templates make future additions manageable so a new article does not require a separate design project.

We consider search accessibility, metadata, internal links and the preservation of relevant existing addresses. Images and fonts are integrated appropriately. Forms use understandable labels and clear feedback, informed by the W3C forms guidance. Custom portals and complex applications are separate projects with their own requirements.

From planning to a tested website

We review the offer, audiences and existing pages, then decide which content to keep, add or consolidate. The design follows that structure. After agreement, we build the pages and connect the selected enquiry and measurement systems.

Before publication, we test important routes on small and large screens, with keyboard interaction and different consent settings. Tests include incomplete forms and temporary submission failures. The website should explain a problem rather than falsely claim a message arrived. Technical measurements are combined with actual interaction checks rather than treated as proof that every user journey works.

What we need from your team

Current service information, brand material, appropriate image permissions and a subject-matter decision maker provide the foundation. Existing analytics access helps identify priorities. For a relaunch, we inventory the current site first. Useful content and established addresses are not discarded merely because the design changes.

A client project: Tess Vegan Cafe

For Tess Vegan Cafe, we delivered a restaurant website with integrated online ordering. The site presents the café’s offer and leads to the digital ordering route. The project’s requirements also led to the MyQuickDish scan-to-order solution.

This example shows why the website and the process that follows need to be planned together. The reference documents the delivered scope; no approved revenue or conversion improvement figures are available. For your project, we review the real customer journey rather than copying functions from the café project.

A client project: Gerhard Sartory

For Gerhard Sartory, we delivered a website for a freelance HSE manager. It combines clear professional positioning with German and English content. Expertise, project experience and a personal profile lead to a five-step project enquiry, from the field of work to contact details.

The example shows how a specialist offer can be made understandable while helping prospects describe their requirements in a structured way.

Our own product · Technology in practice

Verbandbuch.org shows how a website and application work together: a QR code opens mobile reporting, and authorised roles process the report. Foreign-language text can be translated into German with AI, reviewed and explicitly applied. Our own product connects an understandable interface with a practical workflow.

SiGeKo adds a web app for construction documentation: capture, editable AI proposals and personal team roles come together in one interface. Our own product shows how users move between a draft, explicit application and published feedback.

Scope and cost

The number of pages, languages, content requirements, integrations and migration work determine effort. One landing page with existing brand assets differs from a relaunch with a substantial archive. Pricing follows a concrete review. Hosting, external tools and subsequent support are identified separately.

For an initial conversation, share your website, main offer and whether you are planning a new page or a relaunch. Tell us about your website project, and we will define the content, technology and first useful review step.

Common questions

Can we add content later?

We agree who will maintain the content and which workflow fits. That may involve structured source files with a managed publication process or an appropriate editorial system. The important outcome is a usable handover.

Can a relaunch affect existing rankings?

Yes. We plan content, established URLs and required redirects before the change and verify them afterward. Search positions cannot be guaranteed to remain unchanged.

Can you build just one landing page?

Yes. A defined landing page can be a useful starting project. For paid acquisition it can connect with Google Ads; for a longer buying process, with funnel marketing.

Sources and further reading

Let’s discuss your project.

Tell us which customers you want to reach and where your website, search or AI answers currently fall short. We will discuss a practical next step.

Manuel Streit
Manuel StreitYour contact at lol.marketing

You can also email hello@lol.marketing directly.

Prefer a direct chat? Message me on WhatsApp. ↗

We use your details to respond to your enquiry. This does not subscribe you to a newsletter. Privacy policy

Talk to Manuel