The task: Make professional experience understandable
Gerhard Sartory works as a freelance HSE manager on energy and industrial projects. A website for this role needs to communicate more than a job title: which fields does he cover, what project experience does he bring, and how can a prospect enquire about a specific requirement?
For this client, we delivered a website that answers those questions in a clear sequence. His positioning as an HSE manager comes first, followed by expertise, project experience and a personal profile. Visitors can build an understanding of his professional background before moving to the project enquiry.
The implementation: Positioning, design and two languages
The opening section connects Gerhard Sartory’s portrait with his professional role. The following sections organise his services and experience so prospects can explore the areas relevant to them. These include HSE site management and QHSE audits. The design leads from the person to the practical work involved in a project.
The website is available in German and English. Both versions include the professional content and the route to an enquiry, supporting German-speaking and international project contexts. Language is part of the complete website, including navigation and the contact process.
The contact route: A five-step project enquiry
The enquiry begins with the project context, followed by requirements, location, timing and contact details. This provides a structured description of the proposed work at the point of first contact. Visible progress helps visitors understand where they are in the process.
The website directs prospects to this form. Its sequence reflects the work of an HSE manager: establish the project context first, then collect the details needed for a personal response. The website screenshot shows the first step without any contact details entered.
What this client reference demonstrates
Gerhard-Sartory.de is a lol.marketing client project. It demonstrates our implementation of specialist positioning, bilingual web design and a guided enquiry process. The screenshots document the public website on 6 October 2026.
For your own project, we also start by establishing what prospects need to understand about your offer and which details will prepare an initial conversation. Read about our approach to web design. If you are planning a specialist website, tell us about your project.
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