For Tess Vegan Cafe, lol.marketing connected the vegan café’s digital presence with a direct online ordering route. The publicly documented scope covers the website and its integrated ordering system.
The project task
Guests needed to access the café’s offer through its website and place orders online. The presentation and ordering journey therefore had to work together: the website introduces the offer and the ordering system handles the subsequent process.
No quantitative baseline for previous orders or website enquiries has been published for this client project. The task is still specific: guests need understandable information about the café and its food, and they need to know which route to use for an order.
Delivered scope
lol.marketing implemented the restaurant website with an integrated online ordering system. The project’s requirements also led to the development of MyQuickDish, a scan-to-order solution for restaurant ordering processes.
On the public Tess Vegan Cafe website, checked on 24 September 2026, visitors can see the menu and dishes, practical visit information, an explanation of QR-code ordering at the table and an external delivery route through Grab. These visible pages substantiate the available guest routes. They do not replace a completed-order test or an analysis of restaurant operations.
This reference documents that scope. It does not provide approved measurements for revenue, reach or conversion improvements and does not infer commercial outcomes from the implementation alone. The verifiable result is the public website and the guest routes described above, not a claimed revenue effect.
What the example helps to explain
A restaurant project needs to consider the website and operating process together. Guests need an understandable route to the offer. Staff need clarity about where an order arrives and when it is accepted. The necessary functions depend on each restaurant’s workflow.
A useful project brief therefore begins with the guest task, existing systems and operational responsibilities. The website, handoffs and failure cases can then be reviewed as one journey.
Anyone planning a restaurant website should first decide whether reservations, pickup, table ordering or delivery serve a real operational need. Each function needs suitable content, an owner and a clear path when something fails. Our web design service and restaurant offering show how we assess those requirements before a project.
Visit the Tess Vegan Cafe website. Our article on digital menus and online reservations explains the differences between these guest journeys.
For an initial assessment, bring the current website, the intended ordering or reservation route and the systems already in use. Discuss a restaurant website.
Sources and further reading
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