When prospects ask an AI system first
People also use generative systems to understand and compare services. An answer may shape their view before they visit your website. GEO addresses how your business and expertise can become discoverable and accurately represented in that environment. We connect this work with the existing SEO strategy and the information customers need to make a decision.
The service suits SMEs with specialist products, services that need explanation or an unclear public description. If visitors cannot understand what you do and who it is for, we begin with the service page. SEO also ensures these pages have sound technical access and relevant content for conventional search.
What we work on
We review public information about the brand, services and responsible people, together with the technical accessibility of important pages. We then map genuine customer questions to useful content. Existing material is reviewed for direct answers, appropriate evidence and relevant connections. Missing information is developed from the expertise your business actually possesses.
The technical review also covers access settings for Googlebot, Bingbot and OAI-SearchBot. OpenAI documents search crawling and model training as separate decisions. We discuss these settings with you rather than assuming blanket permission.
An agreed observation plan covers selected questions, accuracy of representation and identifiable referrals. We distinguish what can be measured from what remains a sample. Reporting does not claim complete access to the selection mechanisms inside third-party AI systems.
Depending on available access, we look separately at Google AI impressions, Bing citations and identifiable referrals from AI services. For a repeatable sample, we check the same purchase-related questions at regular intervals and record sources, mentions and factual accuracy. Only confirmed enquiries establish whether a business contact followed.
From review to specific improvements
We first clarify the audience, offer and questions that arise before an enquiry. We then inspect the website, relevant company profiles and available search data. Changes are prioritised by relevance and feasibility: a clearer service description, an evidenced explanation or a better connection between an informative guide and a commercial offer.
You provide accurate business information, approved references and appropriate subject-matter contacts. We prepare the content, implement agreed changes and review the resulting presentation. Prices, credentials and project results are included only when supported. We do not create large quantities of similar pages merely to cover variations of the same question.
A hypothetical example
Imagine an implementation consultancy being described alongside training-only providers. We would first assess whether its website explains that distinction clearly. A revised service page could specify deliverables, prerequisites and the working relationship. A supporting comparison could explain meaningful buying criteria and connect readers to the appropriate offer.
A later observation may indicate whether the description has changed; it cannot prove a permanent recommendation. Enquiry quality and clarity of the offer remain relevant outcomes. Google’s generative search guide emphasises original, useful content and established SEO foundations rather than a shortcut to guaranteed visibility.
Our own website is an openly labelled working example: our discussion of local SEO pages shows how a real location, relevant services and expert content connect. It does not demonstrate or guarantee mentions in AI answers.
What determines the scope
The number of services and languages, available evidence, existing content and technical obstacles shape the work. The observation scope also depends on how many customer questions need regular assessment. Pricing is available on request after the initial review. We do not sell a guaranteed number of mentions or a fixed position in an AI answer.
For an initial conversation, your website, key services and two or three questions prospects ask before buying are enough. Ask for a GEO review, and we will identify the pages and evidence worth addressing first.
Plan paid advertising in ChatGPT alongside GEO
Here, GEO focuses on organic discoverability and accurate representation in AI answers. For paid placements, our separate ChatGPT Ads management service covers strategy, setup and ongoing optimisation, subject to market availability and advertising account access. Goals, budgets and reporting are agreed separately for the two activities. Our guide to advertising in ChatGPT explains the distinction and the requirements.
Common questions
Can you guarantee a recommendation from ChatGPT?
No. The relevant system selects and phrases its answer, and results can change with the question and context. We improve verifiable foundations and the quality of your information rather than guaranteeing another provider’s decision.
Does the website need special AI files?
An additional file alone does not create dependable visibility. We begin with accessible, understandable and evidenced information. Specific requirements are checked for the platform concerned instead of treating one supposed rule as universal.
Does GEO replace SEO?
No. SEO remains an important part of the work. Combining the two gives you a consistent content strategy and a practical set of priorities, with clear distinctions between observation and commercial results.
